The digital advertising market in India is undergoing an impressive change, where performance marketing is the key driver of quantifiable business development. With the amount of money being spent on digital advertisements rapidly increasing to new records in 2026, companies in the nation are more than willing to contract specialised agencies that not only promise but also deliver.
The transition to the paradigm of traditional marketing to data-driven, ROI-oriented campaigns has introduced a booming industry of Performance Marketing Companies in India that can overcome the challenges of multi-channel advertising, generate tangible returns, and enable brands to reach their growth goals. This ultimate guide will find out the top 10 agencies that are spearheading this revolution, their services, expertise, and what will make them stand out in the Indian competitive digital marketing environment.
Understanding Performance Marketing
Performance marketing embodies a radical change in the way companies conduct online marketing. In contrast to the traditional marketing model whereby the brands pay an initial fee to get the impressions or reach, Performance Marketing Companies in India is based on the pay-as-you-go pattern. In this model, the advertisers are only charged when certain actions are to be taken: a click, lead, sale, download or sign-up. This is a results-focused approach, which integrates data analytics, strategic targeting and ongoing optimization to achieve maximum returns on investment.
The Performance Marketing Companies in India use platforms such as Google Ads, Meta (Facebook and Instagram), YouTube, LinkedIn, and programmatic networks to develop measurable, trackable, and scalable campaigns. This is the beauty of performance marketing because it is both accountable and transparent; a business is able to trace the money they spent and know precisely what they are getting back.
Why Performance Marketing Companies Are Critical in India
- Cost Efficiency: Only real conversions or actions cost businesses and do not spend money on ads that are not performing.
- Data-Driven Decisions: Performance measurements and real-time analytics allow making pivots and optimizations to achieve better outcomes.
- Scalability: When campaigns are successful, exponential growth can be achieved through scaling through various channels and geographies very fast.
- Measurable ROI: All activities in marketing are traced and allocated, so that the effectiveness of the campaigns is clearly seen.
- Knowledge of the market: The agencies know the diverse audiences, regional tastes, and platform-from-the-platform strategies of India.
Core Services Offered by Performance Marketing Agencies in India
- Pay-based Advertising Management: Google Ads, Meta Ads, LinkedIn Ads, YouTube advertising, and programmatic display campaigns.
- Search Engine Marketing (SEM): Keyword Research, Bid Management, Ad copy writing and Conversion Tracking.
- Social Media Advertising: Creation of campaign, audience targeting, creative development and performance optimization in social platforms.
- Conversion Rate Optimization (CRO): Landing page design, A/B testing, user experience, optimization of the funnel.
- Analytics and Reporting: Tracking performance, modeling attribution, dashboarding and strategic insights to continuously improve.
What Makes a Top-Notch Performance Marketing Agency in India: Choosing the Best
- Track Record of Success: Established history of success using case studies, client testimonials and quantifiable outcomes in various industries.
- Multi-Channel Expertise: Mastery of campaign management on Google, Meta, YouTube, LinkedIn, and the new platforms.
- Technology Incorporation: Adoption of superior analytics systems, automation, artificial intelligence-based optimisation, and internal technology systems.
- Transparent Reporting: Open and frank report on the campaign performance, expenditure and ROI with frequent reporting.
- Specialisation in the industry: Substantial knowledge in particular industries such as e-commerce, D2C, SaaS, healthcare, or education.
Quick Comparison Table: Top Performance Marketing Companies (Snapshot)
| Company | Location | Key Services | Industries Served |
| Emerge (Fibre2Fashion) | Ahmedabad | Performance Marketing, Social Media, E-commerce Management | Fashion, Retail, E-commerce |
| WATConsult | Mumbai | Digital Marketing, Social Media, Performance Campaigns | FMCG, Banking, Retail |
| Social Beat | Bengaluru | Performance Marketing, Influencer Marketing, Content Creation | D2C, BFSI, Education |
| iProspect India | Pan-India | Paid Media, SEO, Programmatic Advertising | Multiple Industries |
| Webenza | Mumbai | PPC, Retargeting, Affiliate Marketing | Real Estate, FMCG, Healthcare |
| ROI Hunt | Multiple Locations | Google Ads, Meta Ads, Affiliate Marketing | E-commerce, B2B |
| Growth Hackers Digital | Pan-India | Funnel Optimization, A/B Testing, Data-Driven Campaigns | SaaS, D2C, B2B |
| PROHED | Multiple Locations | SEO, PPC, Social Media Ads | Logistics, Gaming, Education |
| Schbang | Mumbai | Digital Campaigns, Creative Solutions, Media Planning | Multiple Industries |
| Adlift | New Delhi | Performance Marketing, SEO, Content Marketing | E-commerce, Technology |
Top 10 Performance Marketing Companies in India (2026 Recommended List)
1. Emerge (from Fibre2Fashion)
- Founded In: 2000 (Parent company Fibre2Fashion)
- Website: http://emerge.fibre2fashion.com
- Address: B-3, Abhishree Corporate Park, Bopal, Ahmedabad, Gujarat – 380058
- Industry Served: Fashion, Lifestyle, E-commerce, Retail, D2C Brands
- Best For: E-commerce and fashion brand growth
Born as Fibre2Fashion, it is an entire digital marketing juggernaut and has reinvented the standards of Performance Marketing Companies in India. It is what makes Emerge stand out because of their holistic approach which is based on performance marketing skills and innovative technology solutions. Being focused on fashion and lifestyle companies, Emerge provides end-to-end campaign management on Meta, Google, and YouTube with impressive outcomes such as 40% growth in ad engagements.
They offer comprehensive digital growth solutions to brands through a single roof, their integrated strategy incorporates social media service, e-commerce account service, and web development.
Key Services:
- Performance marketing campaigns
- Social media management
- E-commerce marketplace optimisation
- Influencer marketing programs
Top Clients: Urban Scottish, Tales & Stories, Belliskey
2. Sqroot
- Founded In: 2019
- Website: https://sqroot.in/
- Address: 4B/34, Paragon Plaza, Phoenix Market City, Lal Bahadur Shastri Rd, Kurla West, Mumbai, Maharashtra, 400070.
- Industry Served: D2C , BFSI , EdTech , Real Estate
- Best For: Social and digital campaigns
Sqroot is a full-service Performance Marketing Companies in India offering result-driven internet marketing solutions. As a creative and digital growth agency, Sqroot focuses on the complete user journey—from awareness and consideration to decision—helping brands achieve measurable growth and higher conversions.
Key Services:
- Performance Marketing
- CRO
- UGC Ads
- SEM
Top Clients: The Face Shop, Belif, and Paws India
3. Social Beat
- Founded In: 2012
- Website: http://socialbeat.in
- Address: 2nd Floor, Prestige Blue Chip, Bosch Adugodi Tower-3, Dairy Colony, Adugodi, Bengaluru – 560029
- Industry Served: D2C, BFSI, Education, Healthcare, E-commerce
- Best For: Digital-first storytelling and conversions
Social Beat is a renowned and fast-developing independent company of digital marketing solutions in India, founded in 2012 and becoming one of the brightest among the performance marketing companies in India. Social Beat, with its 300+ strong workforce spread among Bengaluru, Mumbai, NCR, and Chennai, manages around 4% of the digital media investment in India, and their D2Scale center of excellence works towards the growth of e-commerce of the D2C and retail brands, whereas the Influencer. in platform supports the creation economy campaigns.
Social Beat provides quantifiable business results as it consistently wins best awards in Google Premier Partner Awards and has been awarded as Digital Agency of the Year several times.
Key Services:
- Performance marketing optimisation
- Influencer marketing campaigns
- Content creation services
- MarTech consulting solutions
Top Clients: boAt, Licious, Niyo, WOW Skin, Gamezy
4. iProspect India
- Founded In: 2002 (Global), 2008 (India operations)
- Website: http://iprospect.com/en-in
- Address: Pan-India presence (Part of Dentsu Network)
- Industry Served: Retail, BFSI, Automotive, Technology, Healthcare
- Best For: Enterprise-level performance marketing
iProspect India is an affiliate of the Dentsu company, and as such, it is one of the oldest Performance Marketing Companies in India with global best practices and localized insights. iProspect is a performance-driven solution specializing in paid media, search engine optimization, and programmatic campaigns to maximize ad effectiveness and ROI in digital media.
iProspect has enterprise-level experience in large-scale media purchasing, lead generation, and omnichannel performance campaigns, which is why it is suitable for large organisations or funded startups in need of proven Performance Marketing Companies in India with contracts that clearly report performance metrics.
Key Services:
- Paid media management
- Search engine optimisation
- Programmatic advertising campaigns
- Analytics and attribution
Top Clients: Aegon Life Insurance, leading corporations
5. Webenza
- Founded In: 2009
- Website: http://webenza.com
- Address: Mumbai, Maharashtra
- Industry Served: Real Estate, FMCG, Healthcare, E-commerce, Technology
- Best For: Integrated performance and branding
Webenza is a unique Performance Marketing Companies in India as it incorporates the latest performance marketing initiatives with social media, content and automation plans. Brands can use their campaigns to monitor, optimize, and scale performance in real-time and data-driven decision making.
Webenza employs the performance marketing strategies in various online platforms such as PPC, retargeting, email marketing, affiliate marketing, and video advertising in creating leads and selling products and services online. They have some of the best industry leaders on board, including DTDC, Himalaya, Firstsource, Zapty, and PORTEA.
Key Services:
- PPC campaign management
- Retargeting and remarketing
- Affiliate marketing programs
- Email marketing automation
Top Clients: DTDC, Himalaya, PORTEA, Zapty, Firstsource
6. ROI Hunt
- Founded In: 2015
- Website: http://roihunt.in
- Address: Multiple locations across India
- Industry Served: E-commerce, B2B, SaaS, Local Services
- Best For: Maximum ROI focus
ROI Hunt is one of the few Performance Marketing Companies in India, known to be laser-focused in terms of measurable results, and they have client ad budgets, the way they have their own, where they can track each click, lead, and conversion. They create performance plans that maximise performance in Google Ads, Meta, YouTube, and affiliate. ROI Hunt is an e-commerce and B2B provider employing an insight-based strategy by merging data analytics and strategic implementation.
ROI Hunt is best suited to brands that require accountability and intelligent expenditure with a reduced acquisition cost, with an emphasis on long-term Performance Marketing Companies in India are less focused on short-term vanity.
Key Services:
- Google Ads management
- Meta advertising campaigns
- YouTube marketing optimisation
- Affiliate marketing programs
Top Clients: E-commerce brands and B2B companies
7. Growth Hackers Digital
- Founded In: 2014
- Website: https://growthhackers.digital/
- Address: Pan-India operations
- Industry Served: SaaS, D2C, B2B, Startups, Mid-sized Businesses
- Best For: Aggressive growth strategies
Growth Hackers Digital has been rated as one of the most dependable performance marketing firms in India for start-ups and mid-sized businesses that want to grow aggressively. They place experimentation at the very centre of their strategy, which consists of rapid A/B tests, funnel optimisation, and data-driven ad strategies to create real leads and revenue.
They have worked in the SaaS, D2C, and B2B industries, making them one of the most diverse agencies in the market. Growth Hackers understands how to get to a golden mean between Performance Marketing Companies in India and the art of creativity, and the company provides its services, such as PPC, affiliate marketing, email marketing, and the ability to track the results.
Key Services:
- A/B testing optimization
- Funnel optimization strategies
- Data-driven ad campaigns
- Email marketing programs
Top Clients: Decathlon, ICICI Bank, Paytm, Amazon, Godrej
8. PROHED
- Founded In: 2017
- Website: http://prohed.com
- Address: Multiple locations (India and international)
- Industry Served: Logistics, Gaming, Education, Agriculture, Technology
- Best For: SEO and performance integration
PROHED is a performance marketing company that focuses on delivering measurable ROI rather than making promises. Known as “Data Wizards,” they use data-driven strategies to help businesses grow. As a full-service performance marketing agency in India, PROHED offers services like SEO, PPC, social media advertising, growth marketing, app development, and digital strategy.
They work with B2B, B2C, and e-commerce clients across India and international markets, including the US, UK, South Korea, and UAE. Their Google- and Meta-certified team has also earned industry recognition, including the Google International Growth Partners Award.
Key Services:
- Search engine optimisation
- PPC advertising management
- Social media strategy
- Growth marketing campaigns
Top Clients: Rivigo, HCL, Baazi, PokerBaazi, Pearson, Yara
9. Schbang
- Founded In: 2015
- Website: http://schbang.com
- Address: Mumbai, Maharashtra (with global presence)
- Industry Served: Multiple Industries, including Retail, FMCG, Technology
- Best For: Creative and performance fusion
Schbang is more than just a marketing company; it is one of the leading performance marketing agencies in India. The company has transformed how brands grow their digital presence with a strong global footprint and a team of over 1,000 professionals.
Schbang offers end-to-end digital marketing services, including brand strategy, technology solutions, media and research, performance-driven e-commerce campaigns, and high-quality film and photography. What sets Schbang apart is its ability to blend powerful storytelling with data-driven performance metrics, while applying global best practices to every campaign.
Key Services:
- Digital marketing campaigns
- Creative brand solutions
- Media planning strategies
- E-commerce performance marketing
Top Clients: Leading brands across multiple sectors
10. Adlift
- Founded In: 2012
- Website: http://adlift.com
- Address: New Delhi, NCR region
- Industry Served: E-commerce, Technology, Healthcare, Education, B2B
- Best For: Integrated analytical approach
Adlift is a results-driven agency that combines paid media expertise with strategic content creation to deliver high-impact outcomes. Recognised among the leading performance marketing companies in India, Adlift follows a data-driven and integrated digital marketing approach that focuses on maximising return on investment and supporting long-term business growth.
The agency offers end-to-end services, including performance advertising, SEO, content marketing, and digital strategy, all backed by strong analytics and tracking. Adlift’s approach blends proven marketing experience with modern digital tools, making it a suitable choice for businesses seeking transparent performance measurement and accountable results.
Key Services:
- Performance advertising campaigns
- SEO and content
- Analytics and tracking
- Digital strategy consulting
Top Clients: E-commerce and technology companies
Cost & Budgeting: What to Expect When Hiring a Performance Marketing Agency in India
- Monthly Retainers: ₹50,000 to 5 lakhs+ based on agency size, services, and complexity of campaign.
- Performance-Based Models: There are those that base their charges on results obtained, which is generally between 10-20% of advertisement money or flat fee per conversion.
- Minimum Ad Spend: Most of the agencies have minimum monthly advertisement budgets of ₹1-2 lakhs to execute proper campaigns on numerous platforms.
- Initial Investment: One-time investment could be ₹25,000-₹1 lakh on initial set up work, account establishment, and developing the strategy.
- Tool and Technology: A sophisticated analytics, automation tools, and reporting software might include some extra expenses of ₹10000-₹50000 each month.
How to Evaluate & Onboard a Performance Marketing Agency
- Review Case Studies: Review documented performance, experience in the industry, and success measures of other clients in similar industries.
- Check Certifications: Check Google Partner status, Meta Business Partner status and platform certifications.
- Test Communication: Determine their level of reporting, openness to share information, and to respond to questions and issues.
- Trial Period: It could be advisable to begin a 3-month pilot project to assess the performance before signing long-term contracts.
- Cultural Fit: They must fit into your business goals and organisational culture with their working style, values and approach.
Conclusion
The performance marketing firms in India have changed radically in terms of landscape as data-driven and advanced strategies are provided by the agencies with quantifiable outcomes. The top 10 agencies are differentiated by various strengths, as we have discussed throughout this extensive guide: Emerge, with its industry-specific knowledge and proprietary software; Social Beat, with its size and autonomy; WATConsult, with its award-winning design work; or iProspect, with its ability to service the enterprise level.
All of these Performance Marketing Companies in India offer distinct value propositions, be it in industry expertise, technological development, creative genius, or high ROI leads. The trick is to choose an agency that matches your targeted business goals, financial limits, and expansion goals. As the digital advertising market in India keeps rising steadily, and performance marketing is stealing an even greater portion of the market, the collaboration with the right agency may be the difference between stagnation and blistering success in 2026 and beyond.
FAQs
What does the average ROI of the performance marketing campaigns in India stand at?
Average performance marketing campaigns are 3-5x ROAS (Return on Ad Spend) at launch, and optimised campaigns yield 5- 10x returns on ongoing testing and refining the performance marketing campaign gains over 6-12 months.
What is the time frame before performance marketing can be seen to yield results?
The first results are often achieved in 4-6 weeks, but sustainable performance with great ROAS usually requires 8-12 weeks of testing, renewing creativity, and channel optimisation.
To whom should I outsource or should I create an in-house team?
An in-house is reasonable in case you possess channel experts and creative support. Agencies assist in accelerating technology, processes, and specialised expertise at low fixed costs, particularly when growth is involved.
Which are the most successful platforms of Performance Marketing Companies in India?
Google Ads and Facebook/Instagram (Meta) control the market, with 70%+ of the digital media spend. YouTube, LinkedIn, and programmatic are expanding fast in particular industry segments and B2B campaigns.
What are the performance marketing metrics that I should monitor to be successful?
Performance measurement should include ROAS, Customer Acquisition Cost (CAC), conversion rate, Average Order Value (AOV), Customer Lifetime Value (LTV) and Marketing Efficiency Ratio (MER).
