Moz has been among the most reputable brands in the SEO market over the years, with its Keyword Explorer, Link Explorer, and the iconic Domain Authority (DA) metric, which became an international metric of a strong website. Since the keyword tracking feature was created up to the backlink auditor, Moz had a history of being an all-in-one SEO tool used by marketers, bloggers, and agencies.
The SEO environment has however changed very fast. Nowadays, practitioners are demanding an accelerated, less expensive, and AI-driven technology that offers greater insights and real-time information. The pricing and feature restrictions that Moz imposes are also a major challenge to most marketers, particularly considering the presence of imminent competitors who can also perform the same or even better at a lower price.
That is why the year 2025 has been designated the year of Moz alternatives tools that will integrate the latest technology, easy to use interfaces, and flexibility in budgeting so that businesses are able to take over the search rankings irrespective of their size.
In this blog, we’ll explore the 10 Best Moz Alternatives (2025) analysing each tool’s features, pros and cons, pricing, and what makes it stand out in the crowded SEO software market.
Why do many marketers now look for alternatives?
Although Moz still carries some respect in the SEO search industry, speed, automation, and the depth of data are the factors that drive the digital marketing world in 2025. The current trend among many marketers is to migrate to other tools that provide greater value for money, wider functionality and real-time results.
- Pricing and Limitations of the Features: Moz paid plans may be expensive to a freelancer, a startup or a small business. There are other competitors, such as Ubersuggest or Serpsta,,t that offer the same data on keywords and backlinks at half the cost. Also, the free version of Moz can make only a few daily searches, and this may limit the regular workflow of search engine optimisation specialists.
- Reduced Data Updates: In a world where Google and search trends evolve fast, marketers want to be offered tools that update their keyword and backlink data on a daily or even hourly basis. Users have reported that Moz has a lower speed of data refreshing when compared to such tools as Ahrefs or SEMrush, which affects the functions of making real-time decisions.
- Limited Technical SEO Features: Moz is strong in keyword and link metrics, but lacks advanced technical SEO auditing tools, AI-driven insights, and content optimisation features now common in modern platforms such as SurferSEO or SE Ranking.
- Growing Competition and Innovation: New SEO tools are combining AI, automation, and predictive analytics, offering smarter suggestions for ranking improvement, keyword clustering, and competitor tracking. Compared to these next-gen options, Moz can feel outdated or less adaptive.
In short, while Moz’s foundation is solid, today’s marketers want faster, cheaper, and more comprehensive solutions that adapt to the evolving dynamics of SEO in 2025.
Top 10 Moz Alternatives in 2025
These are the top 10 Moz Alternatives in 2025:
1. Ahrefs
Ahrefs is among the most reputable SEO tools in the world, having an enormous index of backlinks and powerful keyword analysis. It assists users to carry out a study on competitor research, content analysis gap and technical audit with unparalleled accuracy. Its Site Explorer and Content Explorer tools allow one to learn about ranking prospects and track link accretion with ease. The data is more detailed and accurate, which is why it is the best Moz alternative to professionals and agencies that are serious about their SEO growth, albeit slightly higher-priced.
Why It’s a Good Alternative to Moz
Ahrefs offers fresher data, a larger backlink index, and deeper keyword insights compared to Moz. It’s faster, more detailed, and provides real-time link updates, making it ideal for professionals who rely on accuracy and speed.
Pros
- Massive backlink and keyword database
- Excellent competitor and content gap analysis
- Accurate rank tracking
Cons
- Expensive for beginners
- No free plan available
Pricing
- Lite: $99/month
- Standard: $199/month
- Advanced: $399/month
- Enterprise: $999/month
Best For
Ideal for SEO professionals, agencies, and large businesses that need detailed, data-driven insights and comprehensive competitor tracking.
2. SEMrush
SEMrush is more than just a search engine optimisation tool; it is a one-stop shop that has content marketing, PPC, social media and competitor tracking tools. It gives practical data such as the difficulty of the keywords, the quality of back links, and even advertisement data. The reason a number of marketers prefer to use SEMrush to Moz is the larger scope of features, real-time option, and one-stop digital marketing dashboard. It is ideal with the companies that would like to run both the organic and paid campaigns in an integrated and efficient fashion.
Why It’s a Good Alternative to Moz
SEMrush is an all-in-one digital marketing suite that includes SEO, PPC, and content marketing tools far more comprehensive than Moz’s SEO-only focus. It delivers detailed keyword tracking, SERP analysis, and social media insights.
Pros
- All-in-one marketing toolkit
- Accurate keyword and PPC tracking
- Detailed competitor analysis
Cons
- Higher pricing for full access
- It can feel complex for beginners
Pricing
- Pro: $129.95/month
- Guru: $249.95/month
- Business: $499.95/month
Best For
Perfect for digital marketing agencies and businesses wanting to manage SEO, PPC, and content strategy from one platform.
3. Ubersuggest
Ubersuggest is a cheap SEO tool created by Neil Patel as a tool that allows small businesses, freelancers, and bloggers to use. It provides all the necessities of search engine optimisation, key keyword recommendations, content inspirations, traffic forecasts, and site analyses with a clean and easy-to-navigate interface. It is also easy to use because it does not have an expensive subscription fee like Moz, besides the fact that the prices are transparent and affordable, and the lifetime plans are offered to beginners who would prefer to have the premium insights at a slight cost.
Why It’s a Good Alternative to Moz
Ubersuggest is a budget-friendly SEO tool that offers essential features like keyword suggestions, traffic analysis, and site audits — all at a fraction of Moz’s cost.
Pros
- Affordable monthly and lifetime plans
- Simple interface and easy learning curve
- Solid keyword and content ideas
Cons
- Smaller keyword database
- Limited advanced analytics
Pricing₹
- Individual: $12/month
- Business: $20/month
- Enterprise: $40/month
Best For
Great for beginners, bloggers, and small business owners who want a low-cost yet effective SEO toolkit.
4. Serpstat
Serpstat is a one-stop SEO development tool enabling users to conduct the necessary research on keywords, track rankings, and audit the sites. It contains millions of keywords and backlinks in its database and is represented by features that can position it as a good Moz substitute in the case of an agency. Competitor analysis of keywords and batch URL analysis is also found in Serpstat and it makes scaling SEO campaigns more user-friendly. The combination of its cost-effectiveness and accuracy of data has made it one of the most feasible tools to use in 2025.
Why It’s a Good Alternative to Moz
Serpstat combines keyword research, rank tracking, and backlink analysis in one platform, offering similar functionality to Moz but at a more affordable price.
Pros
- Affordable and scalable
- All-in-one SEO toolkit
- White-label reporting options
Cons
- The interface can feel cluttered
- Slower data updates
Pricing
- Lite: $69/month
- Standard: $149/month
- Advanced: $299/month
- Enterprise: $499/month
Best For
Best for freelancers, small teams, and agencies looking for a cost-effective SEO platform with robust tracking features.
5. SE Ranking
SE Ranking provides rank tracking and backlink monitoring among other features, and it is a popular choice among digital marketing agencies. The tool has a user-friendly dashboard, which entails real-time tracking of keywords, the health of websites, and competitor tracking. It is cheaper than Moz and gives users the opportunity to work on an unlimited number of projects. It is especially helpful when the SEO consultant needs data accuracy and does not want to spend the money of an enterprise.
Why It’s a Good Alternative to Moz
SE Ranking offers all Moz-like features, rank tracking, backlink monitoring, and audits — but with better pricing and customizable plans.
Pros
- Affordable and accurate rank tracking
- User-friendly dashboard
- Custom reporting and white-label options
Cons
- Smaller backlink index
- Limited third-party integrations
Pricing
- Essential: $55/month
- Pro: $109/month
- Business: $239/month
Best For
Ideal for freelancers and agencies managing multiple SEO clients with flexible project tools.
6. Surfer SEO
SurferSEO is the Moz alternative to use in case you are keen on content performance. Based on the analysis of the top-ranking pages, it employs algorithms that can use AI to determine which number of words, the percentage of keywords, and the structure that will best promote higher visibility in the SERP. SurferSEO, in contrast to Moz, does not concentrate on links and authority as much but assists writers and content strategists to optimize pages in real-time. It must be an essential part of teams that use content-based SEO tactics.
Why It’s a Good Alternative to Moz
SurferSEO focuses on AI-powered on-page optimization, analyzing top-ranking pages to help users craft SEO-optimized content easily.
Pros
- Real-time content scoring
- Excellent on-page optimization
- Integrates with Google Docs and WordPress
Cons
- No backlink database
- Limited keyword research tools
Pricing
- Essential: $89/month
- Scale: $129/month
- Scale AI: $219/month
Best For
Perfect for content writers, bloggers, and SEO teams focused on content-driven ranking growth.
7. Mangools (KW Finder)
Mangools is a simple yet efficient tool that can be used with a set of instruments, with KWFinder, SERPChecker, LinkMiner, and SiteProfiler. It is popular due to its simple design and data that is easy to understand hence suitable to beginners. Its main feature, KWFinder, offers accurate values of difficulty of keywords and search volume that allow users to focus on the keywords that they can attain. It is less expensive and more user-friendly than Moz, but it might be useful with small websites or individual creators.
Why It’s a Good Alternative to Moz
Mangools offers a simple, clean interface with accurate keyword metrics and backlink tools — ideal for users who prefer ease of use over complexity.
Pros
- Clean and intuitive design
- Accurate keyword difficulty score
- Affordable for small users
Cons
- Limited backlink database
- No advanced site audit features
Pricing
- Basic: $49/month
- Premium: $69/month
- Agency: $129/month
Best For
Ideal for bloggers, niche site owners, and small marketers looking for simple yet effective keyword research.
8. Majestic SEO
Majestic is unique because it focuses on back link analytics. It offers an in-depth analysis of the authority and the quality of links of an individual site by its unique measurements, such as Trust Flow and Citation Flow. It is a great Moz alternative, in case one pays much attention to link-building and domain reputation. Its interface is somewhat technical, but professionals like its strong data and visualization features that can be used to find high-quality link prospects.
Why It’s a Good Alternative to Moz
Majestic specializes in backlink analytics with unique metrics like Trust Flow and Citation Flow, providing deeper link insights than Moz.
Pros
- Detailed link profile data
- Trust Flow & Citation Flow metrics
- Great for link prospecting
Cons
- Dated interface
- No keyword or content tools
Pricing
- Lite: $49.99/month
- Pro: $99.99/month
- API: $399.99/month
Best For
Best suited for link-building professionals and agencies focused on authority and backlink growth.
9. SpyFu
SpyFu is also great at revealing competitor tactics by revealing their key word ranking in organic search and paid advertisements. It assists companies in determining new keywords and learning the ad budgets, trends in the CPC and the backlink profiles of their competitors. SpyFu is more economical to the marketer who would like to outsmart the competition, and it is more open than Moz, which provides valuable data on the performance of both SEO and PPC.
Why It’s a Good Alternative to Moz
SpyFu excels at competitor keyword and PPC research, giving businesses valuable insight into what drives competitors’ traffic and ad success.
Pros
- Deep competitor keyword data
- Unlimited data exports
- SEO + PPC insights in one tool
Cons
- Outdated UI
- Inconsistent keyword difficulty scores
Pricing
- Basic: $39/month
- Professional: $79/month
- Team: $299/month
Best For
Perfect for digital marketers and PPC managers focused on competitor tracking and keyword analysis.
10. GrowthBar
GrowthBar is an artificial intelligence SEO tool created by bloggers, startups, and content marketers. It enables the user to create optimized blog outlines, conduct keyword research, and analyze SERPs directly on the possibilities of its Chrome extension. This ease of use and AI-powered applications make it a unique Moz competitor among those who focus on content creation. GrowthBar is particularly well received by writers who would like to spend less time doing SEO and still publish content that performs well enough.
Why It’s a Good Alternative to Moz
GrowthBar combines SEO tools with AI writing features, helping users generate optimized blog posts faster than Moz’s manual approach.
Pros
- AI blog outline and content generation
- Simple UI and Chrome extension
- Fast keyword and SERP insights
Cons
- Limited backlink data
- Few advanced SEO metrics
Pricing
- Standard: $39/month
- Pro: $79/month
- Agency: $129/month
Best For
Ideal for bloggers, content marketers, and startups wanting AI-driven SEO and writing support.
Pricing Comparison Table
| Name | Free Plan | Starting Price (Monthly) | Focus Area |
| Ahrefs | No | $99/month | Backlink & Keyword Analysis |
| SEMrush | Limited Trial | $129.95/month | All-in-One Marketing Suite |
| Ubersuggest | Yes | $12/month | Keyword Research & Site Audit |
| Serpstat | Yes | $59/month | Rank Tracking & Keyword Analysis |
| SE Ranking | Yes | $55/month | SEO Monitoring & White Labeling |
| SurferSEO | 7-day Trial | $69/month | On-Page Optimization & Content SEO |
| Mangools (KWFinder) | 10-day Trial | $29.90/month | Keyword Research & SERP Analysis |
| Majestic SEO | No | $49.99/month | Backlink & Trust Flow Analysis |
| SpyFu | Limited Free Version | $39/month | Competitor & PPC Research |
| GrowthBar | 5-day Trial | $36/month | AI-Powered SEO & Content Writing |
Which Moz Alternative Is Best for You?
The selection of the appropriate Moz replacement is based on your objectives, financial capacity and the level of experience. In case you are a professional SEO or agency, Ahrefs and SEMrush are the best competitors who can provide the most precise data, huge indexes of the backlinks, and complete marketing possibilities.
Ubersuggest and SE Ranking are expensive but offer excellent value to novice marketers or those with tight budgets with easy-to-use dashboards and strong key word researching algorithms. When dealing with content SEO and on-page optimization, then there is no chance that SurferSEO will be defeated in terms of content score improvement and faster ranking.
Mangools and Serpstat are good to use in the meantime: reliable lightweight and low-cost tools, and Majestic is suitable when the user focuses much on backlink data. SpyFu would be ideal in case of competitive PPC research, and GrowthBar would be ideal in case of bloggers and creators using AI-driven content optimization.
In short:
- For pros & agencies: Ahrefs / SEMrush
- For beginners & small teams: Ubersuggest / SE Ranking / Mangools
- For content marketers: SurferSEO / GrowthBar
- For link-building experts: Majestic / Serpstat / SpyFu
Conclusion
Moz is a reliable SEO tool, which has been in use over the years, yet with the changing nature of digital marketing, users are now demanding the tools that are more accurate, fast, and valuable. As of 2025, one can find such alternatives as Ahrefs, SEMrush, and SE Ranking with more detailed data and more adaptable pricing, whereas Ubersuggest and Mangools will also suit customers with a smaller budget without any loss of essential SEO characteristics.
You may be an agency with many clients or you may be a solo blogger streamlining your content, and there is a Moz option that fits your objectives. The trick is to try some tools with the help of the free trial, compare their insights, and select one that would better fit into the working process and the development plan.
FAQs
Which is the most ideal Moz alternative?
The best Moz alternatives in 2025 are Ahrefs and SEMrush which have the most comprehensive SEO data and advanced marketing options.
What is the best Moz alternative to use as an amateur?
Ubersuggest and SE Ranking are easy to use and cheap, and they offer all the needed SEO information without any significant learning curve.
Can we find any free alternatives to Moz?
Yes, such tools as Ubersuggest, Mangools (KWFinder) or Serpstat have free versions or trial access to some amount of data on key words and back links.
What is the most effective tool to use in optimization of content?
SurferSEO and GrowthBar are the two that are differentiated based on content SEO – they assist in the quality of articles, readability, and keywords density to enhance ranking.
What is the best Moz substitute that can be used in link-building?
Ahrefs and Majestic SEO are the strongest in backlink monitoring, link audit, and the backlink building opportunities.
