Digital marketing companies and search engine optimists will always find a means of delivering a lot of value to their customers without compromising its brand. Plug-and-play White Label SEO Software comes in quite handy since it allows companies to offer complete SEO services under their name and logos.
These Software are able to track key words, to check back links, provide automatic reports, and display dashboards which may be colored in company colors and logos.
White label software is used to enable agencies to expand fast, make their clients happy, and spend minimally on the creation of tools. In this guide, I will consider the best alternatives in 2025 to enable you to select the most suitable platform.
What Is White Label SEO Software?
White Label SEO Software refers to a whole package of SEO tools which can be labeled as the name of an agency. It contains the economy since you do not have to develop the tools. They include professional keyword research, ranking, site checks, and reports. Under white label, you are able to replace logos, domain name, color and email address to appear as your own brand.
Clients believe that the software is part of your agency and they trust you more by your brand. These tools allow small agencies to compete with large companies at no cost of development, and that is why this is a necessity in the contemporary digital marketing firms.
How White Label SEO Tools Work
- Rebranding: The site allows you to redesign logos, colors, domains and the entire interface.
- Data integration: It interoperates with numerous sources including Google Analytics and GSC.
- Report generation: It automatically generates reports in your brand, and delivers it on the schedule you choose.
- Client access: It provides safe portals through which the clients access their data under your branding.
- Connectivity API: It allows connecting to the existing business applications and personal apps.
Key Features to Look for in White Label SEO Software
- Complete customization: You own all brand elements such as logos, domains and color.
- Introduction automated reporting: A different format of branded report is delivered by email, at a predetermined frequency.
- Multi client management: You can graphically administer a huge number of client accounts within a single dashboard.
- In-depth analytics: You can have in-depth information about keywords, back links, traffic and competitors.
- Access to API: It is capable of integrating with existing tools and custom BI systems.
Benefits of Using White Label SEO Software for Agencies
- Brand strengthening: Providing professional tools under your brand, you generate a considerable amount of trust of the clients.
- Cost saving: You save on the cost of more development and you receive an enterprise level of security in terms of SEO support.
- Scalability: You are able to expand your client base without having to incur many new expenses.
- Time saved: Using automatic reporting allows you to save resources to be used in strategy work at all times.
- Competitive Edge: You are able to offer complete services such as huge agencies, but without extensive infrastructure expenses.
Comparison Table
| Tool Name | Best For | Key Features | Pricing |
| Ahrefs | In-Depth Backlink and Keyword Analysis | White label reporting, customizable dashboards, branded solutions | From $129/month |
| DashThis | Automated Marketing Reports and Custom Dashboards | 34+ integrations, white-label URLs, automated scheduling | From $49/month |
| SE Ranking | Cost-Effective SEO with Rebrandable Features | Custom domain integration, branded reports, user management | From $65/month |
| Cyfe | All-in-One Customizable Reporting Dashboards | Embedded analytics, automated alerts, 100% white label | From $19/month |
| AccuRanker | Advanced SERP Tracking for Large Agencies | Custom SERP reports, scalable tracking, data analytics | From $129/month |
| WooRank | Insightful Branded SEO Audits | Multi-language support, comprehensive audits, customizable reports | From $19.99/month |
| Semrush | Customized SEO Insights with Ease | Agency Growth Kit, automated scheduling, customizable reports | From $139.95/month |
| WebCEO | Fully Branded SEO Tools with Custom Domains | Custom branding, branded mobile app, extensive reporting | From $99/month |
| AuthorityLabs | Local SEO with Customized Reporting | 100% white label, redesigned API, granular data tracking | From $49/month |
| PosiRank | Full-Service SEO Solutions and Link Building | Link building campaigns, reputation management, white-label PPC | Custom pricing |
Top 10 White Label SEO Software (2026 Edition)
1. Ahrefs – In-Depth Backlink and Keyword Analysis
Ahrefs is a leading SEO tool. It provides keyword research, backlinks, and traffic monitoring that is trusted by many agencies. As one of the most powerful Backlink Analysis Tools, it offers deep insights into link profiles and competitor strategies.
White labels allow you to create reports with your own branding while leveraging Ahrefs’ massive database. The platform provides competitor information down to rankings, keyword performance, and traffic sources to assist in strategic planning.
Competitors such as Ahrefs work are strong and user-friendly and thus, complicated information is easy to comprehend among clients. It creates custom dashboards and branded reporting that transform raw numbers into compelling presentations that will demonstrate your authority.
Key Features:
- White-label reporting which allows you to customize branding.
- Adjustable dashboards to suit your agency.
- Large database of backlinks charting history.
- Difficulty and volume numbers of any easy-to-read keyword research tool.
- Comparison tools displaying the source of the traffic and ranking tricks.
Pros:
- A large backlink database provides a lot of competitor knowledge.
- Simple interface brings the complex information to the understanding of all people.
- Features are kept up to date.
Cons:
- It is expensive when compared to other platforms.
- It has a learning curve when using all the more advanced features.
- The bottom-level plans can be restrictive to small agencies.
Website: https://ahrefs.com
Also Read: Ahrefs Alternatives
2. DashThis – Automated Marketing Reports and Custom Dashboards
This simplifies marketing reporting because it gathers the most important data across over 34 platforms into a single intuitive dashboard. It allows the agencies to demonstrate complete insights without either manually entering data.
DashThis is integrated with Google Analytics, Facebook ads, Instagram, YouTube, and numerous others. It is very free about automation, sending scheduled emails under your own brand email address. DashThis also allows you to rewrite report URLs as branded domains, which is more professional.
DashThis makes work faster and maintains the brand everywhere in the case of agencies that have a large number of clients, especially those who also rely on YouTube SEO Tools for optimizing video performance and streamlining reporting.
Key Features:
- Over 34 platform integrations.
- Totally customizable dashboards using colors and logos.
- Timed report emails branded and automated.
- Brand‑name URLs for reports.
- Export options in PDF and CSV.
Pros:
- Extremely user-friendly; it does not require long to train.
- Numerous integrations with well-known marketing tools.
- Automation consumes much less time in reporting.
Cons:
- Low number of sophisticated analytics compared to pure SEO tools.
- The cost may increase by the necessity to have additional dashboards.
- Part of the integrations require initial manual configuration.
Website: https://dashthis.com
3. SE Ranking – Cost-Effective SEO with Rebrandable Features
SE Ranking is an inexpensive White Label SEO Software that companies can rely upon to manage the entire SEO of each of their clients. It exists in the cloud and provides you with the traffic numbers, the rank of keywords, backlinks and detailed site audits. Agencies are also able to append their own domain, subdomain, logo and colours making the service appear to be its own product.
Reports are completely branded and the user-management allows the agencies to determine specifically what each client is allowed to view. It is equipped with all the high-end capabilities that you would find on a professional tool and at a cost that can be afforded by small and growing agencies.
Key Features:
- Integration with custom domain and subdomain eliminating all platform references.
- Extensive generation of branded reports along with logo and colour personalization.
- Superior user management with fine-keyed permission management across the board.
- Full web audit software that does automated technical SEO audit.
- Ranking of keywords in various search engines and places.
Pros:
- Very competitive prices that allow enterprise features to be affordable.
- Complete package of features which includes all the basic SEO activities.
- Superior white-labeling customization with no nullification of any mention of the brand.
Cons:
- InterFace is not as smooth as high-end competitors are.
- There are other advanced features that cannot be accessed on lower pricing plans.
- Smaller backlink database as compared to other industry giants such as Ahrefs.
Website: https://seranking.com
4. Cyfe – All-in-One Customizable Reporting Dashboards
Cyfe boasts of being the single dashboard that draws data of a large number of sources in a single transparent perspective. It has the ability to be related to Google Analytics, social media, and sales tools among others. Its 100 -white-label option allows the agencies to rebrand the logo, domain, dashboard background and email addresses to ensure that everything is made to appear as that of the agency.
Cyfe allows you to integrate real-time data in client portals and can send autoreports out via email or SMS in PDF, CSV or PNG. It can be applied to agencies that do not only do SEO but require a one-stop shop.
Key Features:
- Full whitening of the brand with all logos and domains as well as email addresses.
- Makes integration of embedded analytics into current client portal systems easy.
- Automated PDF, CSV creation and delivery of reports in PNG format.
- Monitoring of real-time information with the possibility of setting alert parameters about crucial measures.
- Ready-made 250+ services, 250+ integrations.
Pros:
- Unbelievable flexibility in favor of any data source required.
- Entry level prices are high and affordable especially to small agencies starting.
- Large pre-built widgets which save much setup time in the first instance.
Cons:
- The interface may be daunting as it has a lot of customization.
- Certain integrations need technical expertise to be configured well.
- Both shortcomings in specialized features and advanced SEO specifications.
Website: https://cyfe.com
5. AccuRanker – Advanced SERP Tracking for Large Agencies
AccuRanker provides SERP tracking at explosive speed in large key word list projects. It provides the positioning of the keywords on desktop, mobile search, and local search simultaneously. The tool integrates with the Google Analytics and Search console to illustrate a single view which assists teams to determine the next step that they should take.
It has the ability of tracking hundreds of thousands of keywords without stalling. With the agencies, they are able to prepare branded SERP reports which are sent on schedule. Additional data analysis makes raw rankings useful figures that indicate the campaign performance.
Key Features:
- Full logo and branding custom SERP reports.
- Scaled keyword tracking with hundreds of thousands of key words being served well.
- Connections to Google analytics and search console to provide a detailed overview.
- High-technology analytics with competitive performance comparisons on a regular basis.
- Automated client reporting whereby a schedule is made to deliver the report with reduced manual workload.
Pros:
- Outstanding fast speed and performance in SERP tracking.
- Amazing scalability with huge masses of keywords without hitch.
- End-to-end API access with custom integrations and workflows.
Cons:
- High price akin to enterprise-centric positioning and strengths.
- Higher learning curve in order to maximize all the advanced features.
- Shallower function make-up beyond general ranking tracking.
Website: https://accuranker.com
6. WooRank – Insightful Branded SEO Audits
WooRank assists marketing and freelance professionals to test the websites on-site SEO, technical health, visitor experience and competition. It provides reasonable actions to follow. The agencies are able to brand themselves on the reports ensuring that their clients believe to be the source of the work.
It has PDFs six-language support, and this is acceptable by international staff. WooRank is quick enough to implement when making sales calls and it is easier to explain to the prospects why they should employ you.
Key Features:
- Brandable white-labeled reports that fit your needs.
- Six language multi-language PDF report support.
- Detailed on-site searches and analysis of technical problems are done automatically.
- Competitor strategy analysis that shows what can be improved on at all times.
- Enterprise-wide interface that has very little training necessary.
Pros:
- A very user-friendly platform that is easily learned.
- Very nice to audit websites fast when making sales.
- Multi-language support done in support of international client bases.
Cons:
- White-label is a feature that is exclusive to high pricing levels.
- Backlink analysis is not as extensive as the specialized competitors.
- Poor support of elaborate business demands.
Website: https://woorank.com
7. Semrush – Customized SEO Insights with Ease
Semrush is the largest marketing suite in the market that encompasses the areas of SEO, PPC, content and social media. The white label provides audits, key word tracking, market research and social listening. The Agency Growth Kit allows the agencies to remove the name of Semrush in the reports to make everything appear as their own.
It is possible to send scheduled reports via email using personal copy and images. Semrush is large enough to serve any type of client in numerous marketing-oriented platforms, and while it is not part of Open Source SEO Tools, it offers agency-level features that go far beyond basic free solutions.
Key Features:
- Extremely personalized reports with branding, themes and visual styles.
- Agency Growth Kit that allows total elimination of platform branding.
- The report scheduling and delivery of email replies cutting down manual work.
- Available tools of comprehensive keyword research, competitive analysis.
- Considerable prospects of the market research in various digital platforms.
Pros:
- Enormally exhaustive feature list on finding all aspects of marketing.
- Continuous updates on features and additions are made to features of the program.
- Extensive educational materials and large community and free.
Cons:
- Premium pricing particularly where adding Agency Growth Kit.
- The enormous feature set may operate as a barrier at the beginning.
- White-labeling also needs advanced subscriptions to access.
Website: https://semrush.com
8. WebCEO – Fully Branded SEO Tools with Custom Domains
WebCEO offers an all customizable suite of internet marketing tools that is targeted directly at agencies and online marketers who need full branding. This White Label SEO Software includes key project research, rank monitoring, technical audits, and in-depth reporting functions.
The platform provides custom domain or subdomain configuration, which permits agencies to introduce tools as proprietary solutions without any inconveniences. The branded mobile app WebCEO offers the capacities of white-labeling to mobile devices as well, meaning that the clients are able to use the SEO tools on mobile devices on-the-go using the name of your agency. These features are especially useful for teams that also manage content through a CMS for SEO, ensuring both branding and performance stay consistent across platforms.
The comprehensive reporting capabilities provide in-depth reporting in full-agency branding, with professionals at all times communicated in the best way possible. The platform also has the flexibility that helps serve small and big agencies that need different operational levels.
Key Features:
- Complete branding with domain or sub domain registration.
- An application that has a mobile-based brand that can be used on phones to extend the use of white labels.
- Large customizable reporting with agency branding on reports.
- Full-fledged keyword search and track ranking options.
- Technical site auditing that determines problems that interfere with the SEO performance.
Pros:
- Superior white label phasing with movement application branding.
- Flexible pricing which can be adapted to both agency sizes and budgets.
- Detailed product base containing complete functions of the necessary search engines.
Cons:
- The interface is old-fashioned as with the newer competitors.
- Base pricing has some extra scanning features at extra costs.
- Sometimes customer response time can take considerable time.
Website: https://webceo.com
9. AuthorityLabs – Local SEO with Customized Reporting
AuthorityLabs aims at providing accurate and dependable rank tracking and monitoring services to agencies that put a high emphasis on local, global, desktop, and mobile SEO campaigns. The White Label SEO Software allows easy integration in branding making all the reports and dashboard interfaces fully branded in your name.
The redesigned advanced API access also enables connecting with favorite Business Intelligence tools within the platform to gain more analytical data. Granular tracking of data enables one to monitor the ranking of keywords with regard to a certain city, state, or zip codes and tailor regional bowling is optimized with appropriate use of SEO.
The quality of the results obtained through AuthorityLabs in terms of accuracy and reliability makes it especially useful with agencies that have clients operating at competitive local markets and in need of measuring the performance of the company properly.
Key Features:
- Full 100 percent white-labeling featuring logo and branding features.
- Rebuilding of the enhanced API that allows the smooth integration of Business Intelligence tools.
- Local city-by-city, state-by-state local tracking at the level of the zip code.
- Various updates on daily ranking keeping performance updated.
- Infinite number of user accounts in all the available pricing plans.
Pros:
- Outstanding rank tracking returns with uniform results.
- Good emphasis on domestic search engine monitoring facilities in particular.
- The plan includes unlimited user access that is generous.
Cons:
- Pro-subscriptions or higher attachments are also needed with white-label features.
- Minimum functional quality of limited features to basic rank tracking operations.
- Compared to competitors, Interface does not have modern design aesthetics.
Website: https://authoritylabs.com
10. PosiRank – Full-Service SEO Solutions and Link Building
PosiRank stands out because it does not only provide software tools but provides a complete white-label SEO and PPC service, which makes it useful to agencies that need a turnkey product. This White Label SEO Software platform on which agencies can provide link building, search engine optimization audit, content generation, and pay-per-click management under the agency brand name.
The custom-made link-building campaigns of PosiRank correspond to the new demands of Google making sure about the safety and efficiency of the clients. The reputation management functionalities include constant scanning of the internet presence in ensuring a positive presence and a quick resolution to potential problems.
It is a full-service model, which enables the agencies to offer scaled services without creating more internal teams, prioritizing on the relationships with clients with PosiRank working behind-the-scenes.
Key Features:
- Full white label SEO and PPC services delivery options.
- Building of links that are highly customized and in accordance with the recent fonts of Google.
- Unlimited reputation management surveillance and problem solving.
- Total openness of the strategies and outcomes with clients.
- Synergistic solutions that can support an increasing number of agency clients.
Pros:
- Full service model where there is no requirement of an in -house execution team.
- Close emphasis on effective and secure methods of linking building.
- Broad reputation management features incorporated.
Cons:
- Custom price also takes consultation thus making budgeting hard first.
- Loser control than self-managed software platforms.
- Does not fit agencies that like to execute campaigns directly.
Website: https://posirank.com
How to Choose the Right White Label SEO Software
- Budget Alignment: Examine the aggregate expenses in terms of general subscriptions and emergent upgrades and scaling costs.
- Feature Requirements: Here, find out what your agency must have in a system and what are nice-to-have extras.
- Client Volume: Take into account the number of clients at present and in future and how they will influence the pricing levels.
- Integration Requirement: Be compatible with other already adopted tools such as CRM, analytics, reporting.
- Depth of customization: Ensure that the platform is allowed full removal of branding and customization.
Conclusion
The choice of the proper White Label SEO Software is a revolution in how the agencies provide a value scheme, customer management and expansion in an economical manner. The reviewed platforms may vary in their strengths, as the Ahrefs platform provides an in-depth backlink analysis, the DashThis platform provides multi-platform reporting features, and the SE Ranking platform has the budget-saving features.
It requires aligning the capabilities of the platforms to your particular agency needs, customers expectations and growth goals in order to achieve success. Some of the things to take into account include the level of customization, the capability to automate tasks, the flexibility in reports and the possibilities of integration in decision making.
The quality White Label SEO Software investment is rewarded by increased client satisfaction, operational efficiency and competitive positioning. Using such strong tools under your brand, you will provide professional outputs which will build strong relations with clients and make an agency grow sustainably.
FAQs
What is White Label SEO Software?
It is the software of the SEO platforms that can be entirely repackaged by the agencies and passed on as an original product of the agency to the clients.
How much does White Label SEO tool typically cost?
Prices start at 19/month with the lowest plan to 500 dollars and above with enterprise plans that include all the white-label features.
Can I use my own domain with White Label SEO Tool?
Yes, the majority of quality platforms provide the possibility of setting custom domain and subdomain, eliminating any original platform branding altogether.
What features should I prioritize in White Label SEO Service?
Specialize in multipurpose customization, automatic reporting, multi-client management, sophisticated analytics, and trustworthy API access overall.
Is White Label SEO Software suitable for small agencies?
Yes, there are numerous websites that provide low-cost entry-level packages with white-label features that are ideal to the expanding agencies.
